Email marketing will no longer be used by Ben & Jerry
Why is email marketing no longer going to be used by Ben & Jerry’s? Because they can’t see the lost opportunity. Earlier this morning I read a blog post by Christopher S. Penn on Ben & Jerry...
View ArticleBen & Jerry UK stops the use of email marketing campaigns
We have just been notified by the folks at theemailguide.com that Ben & Jerry will continue to use email marketing in the United States but the UK division of Ben & Jerry may continue to use...
View ArticleEmail Marketing and Customer Relationship Management Software, Part 2
In this second post about why email marketing and a customer relationship management software (CRM) is a perfect fit I will discuss how email marketing campaigns can become more effective when they are...
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